Building a Press Page That Journalists Can Actually Use

A press page is not a marketing page. Journalists visiting your press page aren't there to read your mission statement or learn why your product is innovative. They're on deadline, working on a story, and they need specific information quickly. A press page that serves journalists is organized for efficiency, not storytelling.

Most companies get this wrong. Their press pages read like marketing collateral—a rewritten version of the homepage with some quotes thrown in. Real press pages function more like a resource library: organized, searchable, and built around what journalists actually need.

What Journalists Actually Need

When a journalist is writing about your company, they need:

• Who to contact and how to reach them quickly
• High-resolution images of your product or team
• Company logos in multiple formats
• A one-paragraph company description
• Key facts and figures
• Founder or executive bios

They don't need your entire brand story, a list of every customer testimonial, or a video tour of your product. They need efficiency.

Most importantly, they need a phone number or direct email. Not a contact form. Contact forms slow things down. When a journalist is on deadline and your website has a form that goes into some general inbox, you lose them. They'll move on to a competitor with a direct line or write the story without your input.

Make Logos Easily Downloadable

Journalists need logos in multiple formats: horizontal and vertical versions, color and black-and-white versions, light and dark backgrounds. Every version should be downloadable as both a high-resolution file and a web-optimized version.

Don't make them guess which size to use for which purpose. Label them clearly: "Logo (horizontal, color, 1MB)" and "Logo (vertical, black on transparent, 300 dpi)." If your company has multiple brands or a complex logo system, organize all versions so a journalist can grab what they need in seconds.

Host these files on a reliable CDN or your hosting platform. Logos should download instantly, not require email requests or sign-ups.

Share High-Resolution Product and Team Images

A journalist writing about your company might want to show readers what you look like. Provide high-resolution photos of your product, your office or work environment, and your founders or leadership team.

Organize these in a simple gallery or folder structure. Label each image clearly with who or what it shows. Include basic caption suggestions so journalists know what they're looking at.

These should be actual photos, not lifestyle stock images. Real product shots and real team photos carry more weight in journalism than generic photos that could describe any company.

Build Your One-Paragraph Company Description

Write a single paragraph that describes what your company does and why. Keep it between 2-3 sentences. This becomes the "lede" paragraph that journalists often use as their opening.

Example: "Acme Software is a project management platform designed for teams of 5-50 people. Founded in 2022, the company has served over 1,000 customers across the healthcare and finance sectors. The platform focuses on offline-first workflows and reduced notification fatigue."

This paragraph is short enough to be useful and factual enough to be quoted or adapted. It's not promotional or exaggerated. It tells a journalist what the company is and how it differs from competitors.

Share Key Facts and Figures

List the information a journalist might ask for in an interview:

• Founding date
• Number of employees
• Funding raised (if applicable) and sources
• Customer base or market size
• Notable customers (if publicly shareable)
• Key milestones or achievements
• Locations or geographic reach

Format this as a simple list or fact sheet. Journalists often need to include these details in an article, and if you provide them in one place, they'll cite them correctly instead of searching or asking you to clarify later.

Include only facts you're comfortable being quoted on. Avoid speculation or unverified claims.

Provide Executive and Founder Bios

Include short bios of your leadership team—typically a paragraph each. Include their title, background, and what they're currently focused on.

Example: "Jane Smith, CEO, co-founded Acme in 2022 after spending 8 years as a product manager at a Fortune 500 company. She holds a degree in computer science from State University and splits her time between Boston and San Francisco."

These bios help journalists put a human face on your company and understand the team behind the product. They might use this information when profiling your company or interviewing executives.

Direct Contact Information: Make It Easy to Find

At the top of your press page, make it very clear how journalists should reach you. Include:

• A person's name and email address
• A phone number
• A timezone (especially if you're distributed)

Example: "For press inquiries, contact Sarah Johnson at press@acmesoft.com or 617-555-0123 (EST)."

Don't hide this information. Some companies put their press contact at the bottom of the page, in small text, in a footer. A journalist should know within three seconds who to email and how to reach them.

If you're a larger company with multiple product lines or divisions, you might have multiple press contacts. List them separately so journalists reach the right person without playing phone tag.

FAQ: Common Press Page Questions

How often should I update the press page? Update it when major milestones happen: new funding, new executives, major customer wins, or new product releases. You don't need to update it constantly, but let it refresh annually at minimum.

Should I include customer logos? Only if those customers have given you permission. Some customers are happy to be associated publicly; others prefer discretion. When in doubt, ask.

What if a journalist wants information that's not on my press page? That's where your direct contact person comes in. They can provide additional information, arrange interviews, or clarify details. Your press page handles the standard request; your team handles custom ones.

Can I include links to previous press mentions? Yes, absolutely. A section called "Recent Press" or "In the News" with links to articles mentioning your company is useful. It gives journalists context on your company's visibility and credibility.

Should my press page be behind a login or password? No. Make it public and easy to access. Journalists shouldn't have to create an account or request credentials to get basic company information.

Do I need a media kit as a PDF? A media kit is helpful but not essential for journalists. A well-organized press page is often sufficient. If you do publish a PDF media kit, make sure it's linked prominently and easy to download.

The Value of a Usable Press Page

A working press page serves multiple purposes. It gets journalists accurate information faster, which means they're more likely to include your company in their story. It reduces the back-and-forth of asking for logos, bios, and basic facts. It demonstrates that you take media relations seriously.

Journalists notice and remember companies that make their jobs easier. A well-organized press page is a small investment that pays off when a journalist is on deadline and chooses your company over a competitor because your resources are easier to find and use.

Keep your press page updated, keep it simple, and keep your contact information obvious. Make it built for the people who will use it—journalists—not for your own marketing goals.